and Joe Forrester respectively, gaining only 27 percent of television audiences in comparison to Joe Forrester which had 36% viewership. ĭespite the series starting off well with its September 2nd broadcast also being the top of its time slot, it began to slump to third in its spot when the new competition came from ABC and NBC with Marcus Welby, M.D. Strategically being aired during a baseball game on NBC, and despite the challenge presented by Fred Silverman, the premiere was a hit with audiences garnering 42% viewership for that time slot (60% in Boston where the show was staged), and becoming the highest-rated program in the country.
ABC's president, Fred Silverman, had previously worked with Beacon Hill while as a CBS chief executive, and decided he wanted to challenge the series by airing a rerun of the popular television movie The Legend of Lizzie Borden in the same time slot. While seemingly originally set to only be 90 minutes long, the two-hour premiere of the series was broadcast ahead of the set September 8th season start in order to better compete with rival networks ABC and NBC.
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